50+ Real Estate Services - the Social Media Challenge
The largest and wealthiest group of buyers in the U.S. and Canada is over 50. Understand their maturing motivations and build your business.
Social networking use among internet users age 50 and older has nearly doubled – from 22% to 42% over the past year.
While social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools. Although e-mail continues to be the primary way that older users maintain contact with friends, family and colleagues, many users now rely on social network platforms…
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