Broadcast E-mail Tips
Date 1/22/2007
For several years now, the Commercial Division has supplied a Broadcast Email System that provides the ability to email hundreds of commercial Brokers with one click of a button. Over the last twelve (12) months, an average of 790 emails per month was processed through the system, making this service a vital part of our everyday business life.
As we begin the New Year, we would like to ask you to take a few moments to review the rules and regulations that make this system so effective for all of us.
1. Subject line:
· Must include HAVE or NEED, Property Type, Available Space, if the property is For Sale/For Lease and “Have” emails require the Property Location.
Example:
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NEED: 25,000 SF Ofc/Warehouse, For Sale
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HAVE: 10,000 SF Office, For Lease, West County
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HAVE-NEW: 10,000 SF Office, For Lease, West County
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HAVE-REVISED: 10,000 SF Office, West County (Revision must be noted in the body of the message.)
2. Frequency: Help reduce the volume of e-mails received by each of you…
· Emails shall NOT be repeated within thirty-days unless a change is made to the price, size or location.
· Co-listed properties, with more than one Broker, should be sent out with ALL Brokers listed on the email and only be sent out ONCE in a thirty (30) day period.
· If you have a building/land with multiple suites/parcels, include all information in ONE email.
3. Target Audience:
· Only select the area that the property is located in or the desired area(s) and the “property type” that pertains to the property.
By following the above rules, all members will continue to benefit from this invaluable service.
Sincerely,
2007 President, Commercial Division, St. Louis Association of REALTORS®
Carl Concellor, SIOR
Coldwell Banker Commercial